Yesterday was the coming out for Beats Music service. A glitzy ad for the service featuring, Ellen DeGeneres fit in nicely amongst the cheesy car and beer commercials during the Super Bowl, though it wasn’t one of the more popular ads according to the reigning expert on these things, Hulu’s Ad Zone. Seeing that it was a game for only about a quarter and a half, it would make sense that anything airing in the second half would be forgotten. But beyond Beats were many other ads for digital music products. Sonos’ strange Color spot. Shazam had its vehicle fleet wrap branding all over a car commercial. U2 giving away a song on iTunes thanks to Bank of America. It’s reaching the point when digital music is embedded in nearly every initiative. There’s a saying that there’s no such thing as e-commerce anymore. It’s just commerce. Much could be said for digital and the music industry. It’s a necessary part of everything we do.
Of course there was much gnashing of teeth and wailing over Bob Dylan’s ‘sell-out’ Chrysler ad on social channels. There was something slightly unseemly about the spot that included archival footage of Bob’s early era mashed up with pool hall shots and Bob affirming “We will build your car.” It was a bit strange, but whatever. I would suggest the time to complain about the latest icon selling out by placement in (mostly car) commercials is well over. I didn’t hear much complaining about Dylan’s 1966 song “I Want You” in a yogurt ad that features a mighty mean bear almost right before the Chrysler ad.
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